Relive the conferences of Who's Next & Premiere Classe

Relive the conferences of
Who's Next & Premiere Classe

The leading fashion trade shows Who's Next & Premiere Classe chose L&S to design a post-event landing page for their 2017 edition in Paris, Porte de Versailles. The project goal was to collect leads to be used in future campaigns by offering videos of the various conferences held during the event.

We created a form allowing visitors to unlock the premium content, and the Vimeo API allowed us to track some specific actions performed by the users. L&S was, therefore, able to provide not only very qualified leads but also very specific segmentation based on the conferences watched by their visitors.