Mad&Woman partners with L&S and launches the first digital march on International Women’s Day

Launching the first digital march on International Women’s Day

With the upcoming International Women's Day on March 8, women (and men!) all over are gathering to march and fight for equal rights and gender equality.

Mad&Woman created a campaign exposing the fact that, still today, women earn less than men. The average wage gap between genders in France is 26%, meaning that compared to their peers, women start working for free every day at 15H40.

Le Figaro Madame
Le Figaro Madame
Le Figaro Madame
Le Figaro Madame

We're not only encouraging people to stop working and join the march at 15H40 tomorrow, but also launching a "digital manifesto" that allows everyone to participate, even if they can't physically be there.

The interactive platform #8mars15H40, created by L&S, allows everyone to join the movement by creating their own Facebook cover in support of gender equality. We invite you to try it out and help make the world a more equal place!